The way AI is being embraced by mobile phone networks


The way AI is being embraced by mobile phone networks
Apple is about to release its new operating system driven by AI.

Our phones are getting smarter, but what about the telecommunications they use?

Last week, Apple became the latest smartphone maker to announce the addition of artificial intelligence (AI) to its mobile operating system. It's called Apple Intelligence, and thanks to its integration with the Siri chatbot on smartphones, it aims to make it easier and faster to use. And just make Siri your personal assistant. Next comes Samsung's Galaxy AI and Google's Gemini AI for every Pixel phone.

This increased use of artificial intelligence means phones can do more calculations, which means more data is generated and consumed. This is more dangerous with mobile phones such as O2, EE, Vodafone and Three in the UK.

Ian Fogg, director of network innovation at research consultancy CCS Insight, said investment in artificial intelligence was also on the rise.

Artificial intelligence is used by network providers to control the airwaves and guarantee the best possible service levels. And, for example, to manage cell towers to use less energy during periods of peak demand." steak." """

The growing use of such artificial intelligence to manage mobile networks is now truly global. In South Korea, Korea Telecom can detect and fix faults within a minute thanks to artificial intelligence network monitoring, said Alex Sinclair, chief technology officer of the GSMA, which represents mobile operators. all around the world.

Meanwhile, AT&T in the US uses 100,000 phones. it has an AI algorithm based on the network's millions of previous alerts to alert it when something goes wrong. Other carriers, such as Vodafone, use digital AI pairs, virtual digital replicas of real-world devices such as mast antennas, to constantly monitor their network activity.

AI is also being used to manage power usage in data centers, improving server cooling and storage capacity. The data explosion caused by the widespread use of AI is one reason why telecom companies worldwide are investing in 5G-only mobile networks using new 5G infrastructure, instead of partially upgrading older, more efficient 4G systems.

5G Independent faster and higher capacity. However, some experts say that even this advanced technology will not meet the demands of the AI ​​world.(The way AI is being embraced by mobile phone networks)

For example, at this year's Mobile World Congress in Barcelona, ​​some experts suggested that the full potential of AI won't be realized until 2028, when it will use 6G.

Mobile shoppers only look at websites when they have problems, but notice poor customer service more often, no matter how severely the brand is tarnished.

Therefore the industry is hopeful that AI can significantly improve the way it interacts with and supports its customers.

For example, the Global Telco AI Alliance, a joint venture between Deutsche Telekom, E&S, SingTel, SoftBank, and SK Telecom with 1.3 billion customers in 50 countries, is developing AI (The way AI is being embraced by mobile phone networks)conversations and models specifically tailored to the telecoms industry to answer common customer questions .

The founders of the alliance hope that the specially designed interviews will address many of the most basic questions customers have and guide call center agents through more challenging situations.

The way AI is being embraced by mobile phone networks
Artificial Intelligence is being utilized to regulate cell tower energy consumption
automatically.

Meanwhile, Vodafone is working with Microsoft Azure Open-AI services to improve customer service, led by its digital assistant Toby, who connects with more than 40 million customers a month across 13 countries and 15 languages. The more Toby can answer customer questions without human intervention, the fewer complaints will be made, which will have a positive impact on the company's profitability and reputation.

"Our primary concept of AI is as a "virtual assistant" for humans," stated Vodafone's chief technology officer, Scott Petty. "All of us are investigating into whether AI can take on by hand, difficult and repetitive duties, allowing up time for Vodafone workers to focus on creative projects which help subscribers and the planet."

He contends that AI allows client agents greater flexibility to work on more complicated issues. Vodafone also states that early trials have doubled online customer journey completion and reduced call tracking by 10% using Azure Open-AI to help customers locate what they're looking for on the company's website.(The way AI is being embraced by mobile phone networks) While many commentators fear that AI will cause massive job losses in the telecommunications industry as menial tasks are automated by software, the GSMA's Sinclair believes that AI can be powerful indeed, especially in small, high-income countries.

“AI gives emerging markets unique tools to help them achieve their goals,” he says. “If we want to democratize AI, it’s not just the rich who can use it.”

He strikes a more optimistic tone because he thinks some of the pessimism about AI is overblown.

This is an opinion shared by Ian Fogg of CCS Insight: “AI has been around for several years and is being used in certain [telecommunications] cases. But now that it's embedded in more applications - networks, devices, software - all of the tools we use today have the potential to be much better.

"Artificial intelligence has an opportunity to enhance the productivity and long-term viability of connections worldwide."

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